Paysite owners, tours are important

[Lana]

Last week we decided to update our old tour video as it was getting pretty stale. The new one is a little more contemporary but still not showing a lot.
However sales are up 50% since the new video went up.
Totally didn't expect that.
I don't know if it's a better vid tour or it's just a change but with the results we've been getting I'm going to start changing and tweeking more.

Lesson learned - the video on the tour does make a difference.

[Cozy Monica]

I just had a look at that video, and it's AWESOME Lana... very teasing, very sexy, very oh lala!!! I loved it, so I know your surfers must adore it. Good job!

[housekeeper]

Lovely, Lana you are one fine lady, gorgeous site...

I've been updating and re-optimizing many different pages now as well, it really does make a difference.

[phuckbunny]

Love love love the new vid!

[Think Big]

loved the new video. it shows the model as a real person with a great and sexy personality. much much better than the old video. good job. i started to sport some wood when i was watching it. right on!!

[Rod_Pierce]

I saw both vids and while the first one was ok, it focused on quantity. The second video was much shorter but by showing the closet full of clothes, achieved the same quantity feeling. It focused more on feeling sexy and was quite a tease. Just the thing you want. I loved the lighting on the last scene as it showed a soft glow and makes the surfer feel comfortable and warm and fuzzy. Lol.

[Lana]

Thank you all for the kind words - very encouraging but alas my spike in sales has died off and I'm back to my original ratio of two weeks ago.
Now I'm just burning more bandwidth as surfers seem to be playing the video over more often.
Oh well, back to the drawing board.

[hwood]

Nice news... good to see freshening up things helped conversions.

[housekeeper]

Originally posted by phuckbunny
Love love love the new vid!

I'm feeling a lot of love in the room...

[cardinalvices]

that is why we, as designers, recommend updating the paysite tours at least once every 6 months if not more often. Updates do increase sales.

[oceania]

change is good
but hard for me
i usually fall in love with the designs
i have
need a swift kick to get me out of the 90's

[raymor]

It sounds like you've rediscovered the
multiplicative property of the porn business.
Every single element on your tour and in
many other parts of your business works not
to ADD or SUBTRACT from your income, but
to MULTIPLY or DIVIDE your income.

Better buttons or links for "Enter" or "Next"
can double the click through rate of some
pages, thereby doubling sales. Once they
get to the join page, better text asking them
to hand over their credit card information
can double or halve the number of sales, just
as much as doubling the traffic will double the
sales. So for real success you have to find the
weak points which divide your sales by losing
a certain percentage of potential customers
and fix them so they start to multiply the
number of people who click at that point.

Same thing for business elements other than
web page elements too - if your site is down for
an extended period of time because you didn't
have a solid backup when the hacker got in
or the hard drive failed, you lose a percentage
of your members and thus a percentage of
your rebill income. A bad choice of processor
means you'll be paying a higher percentage
of fees, dividing your income, not just paying
a certain dollar amount per month.

[DonX]

Looks great Lana great job

[Cyndalie]

Yeay for good business Lana!


We redid all our tours this year and it's made a difference. I focus on in-house marketing and economic downturn aside, it has made a positive impact on organic sales.

[Jumar_PB]

i'll try to check this one. i hope its good