Post your favorite examples of good marketing.

[mynameisjim]

Hammer made a good thread about marketing and posted a video that hopefully got some people thinking in a new light.

I thought it might be fun to have people post some examples of what they think are instances of really good marketing and then point out why. It can be a commerical, something you saw at a retail location, a banner ad, advertising copy, whatever you think is a good example of marketing.

I'll start with this Nike ad that ran during the Olympics this year. I think it's near perfect on several levels.

http://www.youtube.com/watch?v=mPfB9OXpSv8
(you can click the "high quality" text to get a better looking version)

1) The imagery associates Nike with courage, determination, hard work, enduring spirit and never giving up. Things that are very appealing to the amateur athlete and something nearly every athlete wants to associate themselves with. Even though the ad uses mostly pro athletes, it very much strikes a tone of being a champion of the underdogs and those overcoming the odds. Another thing that amateur athletes buying Nike products want to associate with.

2) The simplicity of the ad really hammers home that point of showing gritty determination to overcome and succeed. That exact ad could of been created by anyone who has about an hour experience with the $99 Sony Vegas. Often times simple is the best.

3) The powerful image at the end of the disabled runner who overcame his injuries and actually was able to qualify for the Olympics. Being able to put your slogan over such a powerful image and story is solid gold.

[phuckbunny]

This is a great idea for a thread. I'm going to come up with a bunch of ideas in a bit; right now it's time for dinner so I'll throw in some thoughts later tonight or tomorrow.

I think we'll also need to address marketing vs advertising b/c the best creative strategy can fail without the proper marketing technique; as many have mentioned you can have the nicest looking blog/site/even original content that's erotic and in demand and still blow it while the guy/girl with not only the ugliest sites but the ugliest models might come out on top of you.

Anyway, I always loved this spot:

http://www.youtube.com/watch?v=WBniebL55bw

And briefly, it works not only b/c it's funny and deranged but because of the element of surprise; you don't know it's for English language instruction until the end. This is a simple strategy that is used way more often now in spots but which a lot of webmasters in terms of bringing attention to what they are selling. More in a bit.

[phuckbunny]

Another one of my favs, I think this one won the Cannes Lions (the ad awards) a while ago:

http://video.aol.com/video-detail/ha...che/1470434655

[crockett]

There was some add on youtube a few weeks ago that put a flash overlay across the entire site for some specific video. The site then proceded to fall apart. Was a well done add, lol but I guess not good enough because I forgot what it was..

[phuckbunny]

C'mon people this sounded like a good thread, anyone else?

[sunfunbill]

C'mon people this sounded like a good thread, anyone else?

I suspect the reason there has not been many responses is that not many really understand marketing, which has been brought up. Or not many really think about it.

I can't think of any great thing that stands out, anything I have seen that sticks with me. But I'm not into that stuff, I don't even watch TV. I suppose I should if I want to market my sites, but I don't.

[phuckbunny]

Well I worked in advertising and marketing for a number of years. A lot of what goes on in those meetings is pure crap which is why a lot of campaigns fail miserably even if the creative is great, as I said just now.

There is a lot to be said about common sense but I think it would be fun and informative to discuss marketing techniques esp if we're dealing with adult which often ignores mainstream marketing concepts.

Remember when Hammer started a thread about viral marketing, that was quite key. In fact I just started on a little viral project last night, will reveal it if actually gives any results but traffic is doing quite well at the moment.

I don't watch tv either, and I also should but it bores the pants off of me.

[mynameisjim]

Those were some good spots PB. The Euro TV ads are always usually a bit edgier which I like.

Crocket, the ad you mentioned was for Nintendo's Warioland. I thought it was pretty cool as well. http://www.youtube.com/experiencewii?feature=pyv


Just something else I like is the Target television ads. I'm sure you've all seen them so no need to post a link. But notice how they never show the inside of the store. Very cleverly Target has cultivated an image of "cheap chic" where there is no stigma to shopping there, in fact it's almost cool. Unlike Wal-Mart which has a sort of discount vibe to it and there is a bit of a stigma to the brand. The inside of the stores are actually very similar though as is their price points yet their brand image is world's apart.

I think a big part of that positive branding is due to the television ads and print ads never showing the inside of the stores which allows them to promote exactly the image they want.

I guess I'll post some links anyway. Here are some Target Ads,

http://www.youtube.com/watch?v=-SnREaul4UA

http://www.youtube.com/watch?v=aBmNAq_kZWE

Now for comparison, look at a recent Wal Mart TV ad which shows the stores.

http://www.youtube.com/watch?v=sPBsfGb3ASo

[phuckbunny]

Now we're talking, Jim.

The Target thing is something that can very well apply to adult.

I brought this up before a bunch of months ago that I thought the proliferation of torrents and file sharing was way more popular for porn than even for music or videos or whatever b/c so much of porn is so gross and stupid that porn buyers who secretly enjoy that kind of stuff would feel better about themselves if they didn't have to pay for it.

Later I realized that that may have been a wrong idea but it's related to what you're saying about Target. I promote a bunch of sites that are raunchy as hell but THEIR marketing is well executed in the sense that it's raunchy but not sleazy and make it more of a safer, friendlier environment for the consumer - same as how the self conscious shopper wouldn't feel trashy shopping at Target but potentially would at Wal Mart.

[mynameisjim]

I'd agree with much of that.

Look at Kink.com, one of the premiere brands in adult for sure. They never talk about their sites being so twisted or so perverse, even though they are putting electrodes on people's rectums then holding their heads underwater. They instead just act like those sorts of things are very normal. I don't think people who are into that type of stuff want to feel like outcasts and perverts. They want to go someplace where that stuff is normal and Kink gives them that which is why they seem to have a very loyal following in that niche.


But adult is such a churn and burn industry that building a brand is tough. Plus, so much is about traffic that other factors are sort of an afterthought. I guess that means the programs that do build a reputable brand or image should be given more credit because it's pretty tough to do.

[porn punk]

Well there is such a difference between television marketing, print media marketing, and multi media marketing that I'm not sure all of them are beneficial to adult.

For instance television marketing must entertain (i.e. the baby burping up on the etrade commercial and the monkey's kiss the boss chimp's ass in the career builder commercial a few years back) without insulting my intelligence or condescending me (like those nike ads and those fucking cadillac ads telling me my car should turn me on without giving me a blow job).

multi media is mostly aggravating (i.e. click to skip this ad when you're on your way to do something quick).

Print media is pretty much hot pussy or good photography.

I think Spuds McKenzie and The Taco Bell Dog were the greatest ads ever because you're trying to sell A LOT OF CHEAP SHIT fast to a lot of people with little money and they become icons so I bet they made their sales. If you could apply this last thing to adult, you'd probably make a lot of sales.

I think it's a very personal thing and you have to target your audience. Just like don't try sell BBW BLACK GIRLS to guys into BARELY LEGAL PETITE VIRGINS.

[mynameisjim]

I'd agree Porn Punk, there is definitely a difference between advertising in different mediums. As to how much of that applies to adult, of course not all of it does, but I think being aware of it does provide a good background for those of us who try to sell stuff for a living. Similar to the fact that you will probably never need to know any of the literature you learned in school, but it's a good background to have.

But those Taco Bell and Spuds campaigns were pretty genius. I remember they even gave out those little stuffed dogs and people had them in them cars or on their desks at work. It was like viral marketing before viral marketing had even been invented.

A funny side note, I actually met the dog from the Spuds ads and his family had a huge statue of him (actually a her I think) in their backyard...lol.

[porn punk]

Hope it didn't sound like I was bagging on the thread. Great thread. I was just thinking that's why most people don't really have so many contributions to it.

I think a lot of mulit media is getting people to your site (or more specifically your sponsors) and that would be with SEO.

Then you have to give them enticing enough visuals to make them click through to your sponsor.

Hopefully then your sponsor is worth a fart of dust.

I'd love to play with some television style techniques, but I don't really have the time and I think it might be the opposite of television marketing.

Television is controlled by FCC and Right Wingers that want to sell you worthless shit in a socially concious way like Clearocil and Jenny Craig.

Mulit Media is supported by night crawlers out to buy shit they can't get on tv or in the mainstream and they want the nastiest most forbidden shit they can get their hands on. You have to try and give them that without breaking the law or crossing the line (personally).

If you're trying to sell mainstream shit, you're beating your dick for no reason on the internet. Especially in this financial crises, and the crises isn't hurting me at all. It's helping.

P.S. I just have to make an edit. the financial crise might not be helping actually. I'm just having an okay month after two bad ones so I might be getting ahead of myself

[phuckbunny]

I'll add that there is also a huge difference natch in terms of difference between marketing for owners and marketing techniques for affiliates. Jim you brought up a good point related to what I was saying about Kink.com - and I think I actually posted a link to an article in Wired of all places - that talked about them, and also Abby Winters. The problem on the affiliate end with sites like that is once they're branded, they are a bitch to make any sales from; unfortunately at the moment there are very few new sites coming up that are interesting that people haven't already heard of.

PP, re multimedia advertising, that obnoxious/annoying method works in the long run. All those popups for AFF or side banners for My Free Pay Site eventually make a goldmine for the owners precisely because of that branding and then voila, the sponsors are hardly anymore needed.

More in a bit.

[Cozy Monica]

This is my most favorite ad recently:
http://www.youtube.com/watch?v=N0wwR28fDyE

I think they HUGELY succeed in presenting that their television channel is about presenting UNIQUE content.

And it makes people laugh. They find it really funny, so it goes viral and spreads. It gets people talking.

[phuckbunny]

Hahahaha that kid is great.

Great spot. But I haven't heard anything about Channel Bee before and forgot what the spot was pushign the minute it ended. That's just me, though, but again an example of what I'm saying is the potential gap between a great creative and great marketing. I think that of the two spots I posted, the toilet paper one would be more memorable b/c it's shocking and gross and if I were living in France I'd see that brand on the shop shelves and remember it.

The language instruction one is not branded heavily enough. Most people will only remember the stupid Dutch family and the "I wann fuck you in the ass" song, but not the name of the language school b/c you're up against the Berlitz type brands.

As affiliates, I'm probably stating the obvious but unless you're branding your own sites as something that people will remember and recognize, all you are doing is bringing more brand awareness to your sponsors without getting much in return. Queerclick and Justusboys are two outstanding high profit gay affiliate sites that are just as branded as the sponsors they promote.

Logos and mascots is just one of many ways to brand your presence. Still a major learning curve up ahead as to how to do it with online porn of course.

Ditto for TGPs: Shemp, Hun, Al4A, etc... It helps that these guys were around since the early days but there are certain branding elements to these things. Odd names can often help b/c they can be memorable. For hun: the bright yellow visual sticks in your mind. No redirects back when redirects were de rigeur is another. In marketing, form does not always have to follow function.

[phuckbunny]

PS - The Aflac duck was pure genius!

[porn punk]

Survival Insurance!

Now, that one was a hoot!

Especially when the hot babe in the sports car wants to give him a ride in the desert

I think they're making a come back too.

[kgibson01]

I thought this was a great Ad. Prior to seeing this ad, I'd never heard of Guiness Beer, (perhaps because I am not a beer drinker), but I thought it was very original and a little bit of shock value.


http://www.youtube.com/watch?v=BrSSSfYE2dQ

[phuckbunny]

Wow! that is one dirty ad! Love it!